Crafting user-centric experiences.
Leading visionary design teams.
Unified global SumUp brand
Fivestars by SumUp • Design & Research Lead
Fivestars and SumUp share a common vision, “Turning every transaction into a relationship.” In October 2022, SumUp acquired Fivestars to execute this vision in 2023.
Fivestars becomes SumUp Loyalty and our team must find a cost-effective rebrand rollout strategy as we migrate our merchants over to SumUp marketing site.
Loyalty Payment Processor
Fivestars • Design & Research Lead
Small businesses value affordable solutions to thrive alongside large corp competitors with deep marketing pockets.
We developed a universal POS integration that offers merchants a way to never miss an opportunity to drive new customers back in-store.
I designed Fivestars' first marketing payments product, which has driven new revenue records, engagement, and consumer insights.
Bridging organizational gaps on agile product teams
Agency and SaaS • Contract Design Lead
As a domestic and international design contractor, I’ve worked with many award-winning digital creative agencies and SaaS companies that need to scale their design team quickly.
I lead product design and creative marketing teams with my hands-on experience in research, design, and strategy.
On-site or remote, I take pride in being able to identify design needs, bridge organizational gaps, and work cross-functionally to build stellar web and mobile products.
